So, as you know by now, the store is named after Deidra’s Grandpa Gus. Italian Cowboy embodies our love of all things Italian, of the simplicity of cooking perfect ingredients, and of a “value is quality, not quantity” approach to life. But even though a really important part, Gus and the Ciriellos are only part of the equation. And when it comes to food, that other side has a lot to say, and to love.
That side – the Rothschild side – is as serious about its eats and drinks as are the Ciriellos. The best example may be the Rothschild Family New Year’s Day tradition. We love it. We love its flexibility, its spontaneity, and its love of food and drink. We encourage you to try it yourself.
It started, a long time ago, in a day before frozen appetizers, in a time of entertaining, of measured excess, and of frugality. It started because the Rothschilds threw a huge New Year’s Eve party and woke up the next morning with a hill of leftover appetizers and an excess of bubbly. Undaunted, they spread out a picnic blanket on the family room floor, broke out the leftovers, turned on the Rose Parade and ate and drank for the duration (if you’ve watched the Rose Parade, you know that that’s a fairly significant duration). And they liked it.
In fact, they liked it so much that they vowed to recreate it the next year. So, though the New Year’s Eve party hosting responsibilities had moved on to a neighbor’s the next year, the Rothschilds planned for pretend leftovers – the week before New Year’s, they bought some nibbles and some bubbly and, waking up to a clean house, made some appetizers, spread out a picnic blanket, turned on the Rose Parade and enjoyed. It was tapas 20 years before they became popular, “small plates” at a time when they were still called appetizers and antipasti 30 years before Lowell met Deidra. And it quickly became an annual tradition because, like many traditions, it was a happy accident.
To this day, we do our best to wake up on New Year’s Day, spread out a blanket, dish up some nibbles and watch the Rose Parade. Sometimes we have the chance to buy some of our favorite nibbles in advance; other times it’s leftovers. Sometimes we have a special beverage and are lucky enough to toast to a visiting friend; other times the two of us find a bottle hiding in the back of the fridge and enjoy our luck. But every time we do it, we’re reminded of how fun it can be to eat what you want, when you want and where you want and to celebrate in your own way. This year, when we break open a bottle of bubbly bought from our new store in our new home, we hope you start your own tradition and remember how great it is to do things your own way. And that you have a happy and prosperous New Year. Cheers!